2007 A-B Innovations. A-B Wholesalers Expo

Craft beers and spirits were the stars of this year’s booth. We wanted to show the faces of the younger generation as well as the their beverage choice statistics so wholesalers would begin to understand the seismic shift in the alcoholic beverage industry taking place under their feet. Customers want variety and taste and this is what we delivered, complete with a food pairing and sampling area.