2005 A-B Innovations. A-B Wholesalers Expo

“More than beer” could be the A-B Innovations group’s motto. They are the experimenters and leading edge purveyors of new products and always want an exhibitor space in the A-B Wholesalers Exhibition that looks forward-thinking and miles away from the logomark and brand centric booths of their older brothers Budweiser and Bud Light. We built this mammoth booth with projected light and a few miles of ball chain rigged to create an ethereal space that could serve as a clean white backdrop to new product and research during the day and transform into a dramatically lit club atmosphere in the evening.