2021 CONUNDRUM, BABY DIOR The Hamptons, New York

To launch their Baby Dior brand in the United States, Dior invited major buyers to experience the new clothing line at a massive estate in Bridgehampton, New York. Covid posed a challenge and presented an opportunity. With remote schooling during the week and limited social gathering options on the weekends, many parents became tethered to their homes to take care of their children 24/7. Dior invited buyers to bring their children to this springtime outdoor event. We planned games, activities and treats for the kids on the expansive grounds. With their children in good hands, the parents got to enjoy a little pampering on the estate with gourmet food and drink while taking a leisurely look through the Baby Dior line.