2020 AB-InBev SAMCOM: Patagonia Booth (30’ x 80’) 2400 sf

Originally brewed in South America, Patagonia beer is new to North American consumers. Like the mountain range it is named after, it evokes the great outdoors and a healthy adventurous lifestyle. It makes good on its environmental alignment by planting a tree in deforested areas, one for every case of beer sold. We created an outdoors vibe complete with fireside sampling, wildlife demonstrations, a short video of Patagonia’s environmental work shown inside a yurt and a massive ax throwing experience at the rear of the booth.